About
Floor13
Founded by two of Canada’s leading tourism professionals, FLOOR13 understands first-hand the complexities of today's competitive tourism landscape. The tourism space is constantly evolving - we help you lead change, not just adapt to it. Floor13 offers research, planning and deep expertise to keep great destinations relevant and competitive.
FLOOR13 has hands-on experience from destination marketing organizations, hotels and convention centres, product development, brand, marketing and development programming, and stakeholder engagement.
We inspire destinations to reach their full potential.
Diverse, hands-on
experience
Global recognition
75+ years of combined experience in tourism, with first-hand knowledge of the Canadian tourism landscape and direct leadership in national, municipal and rural settings.
Decades of leadership excellence, from marketing and sales, master and strategic plans, expansions, naming rights, product development, and so much more.
Strong values
Collaboration, cooperation, diversity, inclusion and sustainability are values we bring to every project, plan and approach.
forge
a clear
understanding
leverage
knowledge & experience
organize
the best approach
oversee
an actionable,
effective plan
realize
goals, objectives
& impact
Our Team
We are your trusted advisers
Gisele Danis
Senior Strategist & Thought Leader
Brand, place-making and data obsessed