A former C-suite executive, Gisèle has held numerous leadership roles in brand management, marketing, communications, and community relations with internationally recognized organizations, including Destination Canada, Tourism Calgary, Parks Canada, Canadian Broadcast Corporation, Canadian Olympics, The Walt Disney Company and Brookfield Residential.

Gisèle is a brand and storytelling consultant. She operates as a co-collaborator on several projects providing clients with stronger corporate performance through the development of their business strategy to their brand story telling, including product development, experiential marketing, and communications. Her approach is centred on research; she knows that understanding consumer insights, behaviors and trends to industry and competitor analysis, leads to the absolute best outcomes for any organization. She provides strategic thought leadership and guidance to empower organizations with the secret recipe for increased profitability and acclaim

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Notable Contributions to Canada’s Tourism Sector

• Parks Canada 10-year Strategic Plan – Public Engagement Facilitator (Yoho/Kootenay Parks)

• Reimagined Canada’s tourism brand, raising its world ranking from #12 to #2

• Product Enhancement – Destination Canada’s Signature Experiences Portfolio

• Progressing Stakeholder Impact – Tourism Calgary Stakeholder Strategy

• Re-imagining Public Places (Community Spaces) – Canada Lands Corporation /Community of Currie

• Raising the “Food” Bar – Calgary’s– Top Chef Canada challenge

• Maclean’s - Marketer of the Year – Destination Canada - The Brand Story

• Forbes Magazine: 10 Best Travel Marketing Campaigns in the World – Locals Know

• Hotel Sales & Marketing International (HSMAI): Top 25 Marketer Worldwide

• Bilingual MC, facilitator and moderator for various events, workshops, conferences and for organizations.